Freitag - out of bag
With their unique recycled truck tarpaulins bags, the Zurich-based company Freitag is an example of economic success in the creation of successful designer products with an annual production of over 300 000 reference.
What is the secret of the iconic established worldwide Freitag’s brand?
How is this small Swiss start-up manage to establish such a reputation and a great brand identity?
Freitag – “Out of the bag” is tracing the story thanks to interviews of two brothers Freitag, their employees and partners that enable us to be behind the scenes of this amazing company.